Ecommerce Platform

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Starting with wireframes, I refined through critique cycles and stakeholder review.

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Whether you're designing your product, this principle resonates.